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Great ideas are cheap to copy but not cheap to generate (time-/skill-/moneywise). Execution has always some cost, and the cost trend is towards 0 (but not 0, because everything cost eventually and someone has to pay the amortized cost).

I'd say what matters again is authenticity, i.e. intentful design and intentful business==product(s). Businesses==product(s) that are created to respect the user, make their life (private-/businesswise) less sad. Giving prompt "make me a unicorn" isn't authentic/intentful business/product design. Real businesses==products have to prove their reason for existence (and keep doing it ad infinitum), so customers can trust them and keep them alive with cash flow.

If there is a bad business/product in market, in a long run it is buyers to be blamed, because they are the ones supporting its existence with cash flow. VC/loan cash can only give time==money for companies couple of years, because eventually someone has to pay the cost.

And I'd say the most "quality/intentful" products are not the ones that makes the most money on the market. One has to choose whether do design "The Witness" xor "Candy Crush Saga".



Yes, execution is cheap, ideas matter again




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