Yeah, I was shocked that a keyboard replacement of my company issued X1 is basically a full teardown. When it was time to replace my private laptop a year later, I opted for the L-series, which is much better in that regard and also much cheaper. Keyboard replacements are a pretty standard thing for me, because I don't like my local layout and if you limit yourself to buying with the layout you want, you can only go to Apple or Framework nowadays.
I don't like betting on newcomers. While they may have some good ideas that improve the industry overall, there is a lot of long-term learning that newcomers can't yet benefit from. That usually leads to silly mistakes and quality problems. The useful aspect of newcomers is the credible threat they pose to the old guard of taking a portion of the pie away if they don't innovate. But I don't feel like spending my own money on that.