so, it looks like from slide 9 it takes 20k downloads in a 24 hour window to get into the top 25, so lets say then maybe ~50k to get into the top 10.
I wonder if the returns from being on that list pretty much guaranteed to get you more than 50k downloads?
If so would it make sense to essentially buy your way into the top 10 (either with advertising or literally "we'll pay you 2 dollars to install this 1 dollar app in the next 24 hours") and then make money on your way down?
Well, keep in mind that those are the figures for free applications. The barrier for paid applications is a lot less - about a tenth.
I've seen application developers experiment with this approach, generally using in-application advertising, but the conversion rates aren't compelling - and if you fail to get ranked, then you've blown a lot of money. I'd only try it in conjunction with a lot of simultaneous free press, working whatever opt-in e-mail list you've built up for your app business, etc. And I'd stop for a bit when you get onto the top 100 and let the natural benefits of just being on that list carry your application higher.
I wonder if the returns from being on that list pretty much guaranteed to get you more than 50k downloads?
If so would it make sense to essentially buy your way into the top 10 (either with advertising or literally "we'll pay you 2 dollars to install this 1 dollar app in the next 24 hours") and then make money on your way down?