> I've always felt the real benefit of being on Shark Tank is the amazing publicity that the show offers, no matter whether or not a deal is obtained.
That's probably why the producers of the show get a 5% equity, no matter whether or not a deal is obtained.[1]
You'll notice that sometimes a presenter is very careful not to mention another company they have, typically one that's moderately successful. It's not because they don't want the sharks to get it piece, it's that they'd end up now giving up a 5% equity stake in that company too.
That's probably why the producers of the show get a 5% equity, no matter whether or not a deal is obtained.[1]
You'll notice that sometimes a presenter is very careful not to mention another company they have, typically one that's moderately successful. It's not because they don't want the sharks to get it piece, it's that they'd end up now giving up a 5% equity stake in that company too.
[1] http://a.abc.com/media/primetime/sharktank/SharkTank3OpenCal...