> The point was not "Nobody will ever beat Google search no matter how much time passes."
Well then I apologize--that's how I read it.
In terms of how Google might "lose", the real issue is their ad revenue growth, and I'll give an example. My employer (a nonprofit) runs online ad campaigns to raise awareness on issues. We used to spend a lot with Google; these days almost all the money goes to a combination of Facebook, Twitter, Outbrain, and Taboola. Every one of those performs more efficiently than Google.
Google could get beat like Microsoft got beat--not destroyed, but not setting the agenda either. It used to be that Microsoft could just buy or leverage their way into markets if they missed the boat early. They did it with databases, with business accounting, with the browser, with mobile (the first time around). They can't do that anymore.
Google is buying their way into the ISP market...they may not always be able to do that, even if they maintain a solid search market share.
Well then I apologize--that's how I read it.
In terms of how Google might "lose", the real issue is their ad revenue growth, and I'll give an example. My employer (a nonprofit) runs online ad campaigns to raise awareness on issues. We used to spend a lot with Google; these days almost all the money goes to a combination of Facebook, Twitter, Outbrain, and Taboola. Every one of those performs more efficiently than Google.
Google could get beat like Microsoft got beat--not destroyed, but not setting the agenda either. It used to be that Microsoft could just buy or leverage their way into markets if they missed the boat early. They did it with databases, with business accounting, with the browser, with mobile (the first time around). They can't do that anymore.
Google is buying their way into the ISP market...they may not always be able to do that, even if they maintain a solid search market share.