How specifically did he recruit them? Did he just show up at the factory one day? (I'm really interested in the detailed logistical steps of how one starts a brand new car company)
If you want to take Tesla as an example for how to start a brand new car company:
1) Spend 6 years at an insanely high burn rate with zero revenue for research and development to create a marketable car
2) Have enough brand loyalty to delay delivery to your high-earning clientele multiple times
3) Hustle Daimler into investing to do payroll at the height of the financial crisis, with Daimler themselves having no money
4) Hustle the DOE into funding your fully electric sedan while having only a taped together basic model to show for it, with your competition (Toyota) being granted billions just to refit a factory
