> We will operate Tumblr independently. David Karp will remain CEO.
What this really says is that even though Yahoo! acquired all of the Tumblr stock it will remain an independent company and Yahoo will not ask for favours or influence Tumblr in any way.
So Tumblr will not be absorbed or coerced to do things it would not otherwise do.
But then, a few lines down:
> The combination of Tumblr+Yahoo! could grow Yahoo!’s audience by 50% to more than a billion monthly visitors, and could grow traffic by approximately 20%.
If Tumblr is still independent how does this grow Yahoo!'s audience?
> Tumblr can deploy Yahoo!’s personalization technology and search infrastructure to help its users discover creators, bloggers, and content they’ll love.
If Tumblr so far saw no reason to require a Yahoo! login and their first move (the ink on the agreement is not even dry yet) is to go for a Yahoo! ID (any other interpretation of that line?) and Yahoo! search then clearly they are not as independent as suggested in the first few lines.
I put very little faith in promises made by executives of companies being acquired or the ones doing the acquiring around the time of a major deal. See:
What this really says is that even though Yahoo! acquired all of the Tumblr stock it will remain an independent company and Yahoo will not ask for favours or influence Tumblr in any way.
So Tumblr will not be absorbed or coerced to do things it would not otherwise do.
But then, a few lines down:
> The combination of Tumblr+Yahoo! could grow Yahoo!’s audience by 50% to more than a billion monthly visitors, and could grow traffic by approximately 20%.
If Tumblr is still independent how does this grow Yahoo!'s audience?
> Tumblr can deploy Yahoo!’s personalization technology and search infrastructure to help its users discover creators, bloggers, and content they’ll love.
If Tumblr so far saw no reason to require a Yahoo! login and their first move (the ink on the agreement is not even dry yet) is to go for a Yahoo! ID (any other interpretation of that line?) and Yahoo! search then clearly they are not as independent as suggested in the first few lines.
I put very little faith in promises made by executives of companies being acquired or the ones doing the acquiring around the time of a major deal. See:
http://threads2.scripting.com/2013/may/myOneTalkWithMarissaM...