Fewer bounces doesn't mean more conversions. The winning site might have generated the most tours of office space but the Ugly Banking Site may have generated more overall page views.
I understand & agree, but my point was that conversions would still be accomplished from the existing site, just entered via a static landing page. The conversions weren't coming from the static page, it was just an entryway into the existing site.
Enter = no bounce, Exit = bounce
Correlating stats collected once they leave (click anything) with these static pages is a bit less scientific, so I was interested in hearing the logic.
That's what I got from it.