Headline fails are the biggest threat to web usability. Not only are they an abuse of language, but when a genuinely good article with a suitably entitled provocative headline appears, its impact is diminished, the reader is more weary, and the article may be in fact skipped over.
"Pushy and manipulative news editors are akin to the boy who cried wolf" --- there, that's an overly provocative headline, isn't it?
Headline fails are the biggest threat to web usability. Not only are they an abuse of language, but when a genuinely good article with a suitably entitled provocative headline appears, its impact is diminished, the reader is more weary, and the article may be in fact skipped over.
"Pushy and manipulative news editors are akin to the boy who cried wolf" --- there, that's an overly provocative headline, isn't it?