There are a lot of different subsets of products that you could sell using the freemium model (content, raw infrastructure, access to applications and so on), I figure there are probably ballpark figures for the conversion rates for each of these.
What the big question is to me is what the 'optimal' conversion rate is and what the path to achieving that is.
Another huge factor (and one that the article completely overlooks) is what the competitive landscape looks like. If you're in the business of providing some freemium based item (say free email with a 100MB inbox, more is paid) then you're toast if you get a competitor with deeper pockets that gives away the same product that you are charging for.
Storage and services related to it (and bandwidth) will converge on '0' so you will need a lot of users on the input side of the funnel in order to make it work for the few that will max out your caps and that don't want to game the system by setting up multiple accounts.
There are a lot of different subsets of products that you could sell using the freemium model (content, raw infrastructure, access to applications and so on), I figure there are probably ballpark figures for the conversion rates for each of these.
What the big question is to me is what the 'optimal' conversion rate is and what the path to achieving that is.
Another huge factor (and one that the article completely overlooks) is what the competitive landscape looks like. If you're in the business of providing some freemium based item (say free email with a 100MB inbox, more is paid) then you're toast if you get a competitor with deeper pockets that gives away the same product that you are charging for.
Storage and services related to it (and bandwidth) will converge on '0' so you will need a lot of users on the input side of the funnel in order to make it work for the few that will max out your caps and that don't want to game the system by setting up multiple accounts.