Interesting = value

interesting != value. Consider the most boring class you took and how you later discovered it was all applicable.

I never said it works in reverse. not interesting != not valuable

Hoever... something thats interesting is valuable. Always. If you can capture mindshare, you can convert it to dollars. Plain and simple

I'm not sure where you're coming from with the position that "interesting = value." Just look at the top stories on Reddit and Digg (or MSM, for that matter).

What tweaks the interesting receptors is often formulaic, sensationalistic, base, pablum.