I spoke to the team about the stat, and we agree with you that the uploading of a logo might not be the only cause for that increase in response rates, but we feel it is a big reason. Based on a sample of our enterprise customers, we feel this is a valid stat that shows the increase in usage across all users.
We A/B test a lot of different things in our app, and I agree it would be interesting to further test this stat.
I spoke to the team about the stat, and we agree with you that the uploading of a logo might not be the only cause for that increase in response rates, but we feel it is a big reason. Based on a sample of our enterprise customers, we feel this is a valid stat that shows the increase in usage across all users.
We A/B test a lot of different things in our app, and I agree it would be interesting to further test this stat.
Thanks for your comments!