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> can you be any more banal than by stating "do one thing and do it well"?

While this does apply to the article, it isn't even that good of advice for startups. It's not enough to do one thing really well. That one thing also must be needed very much by no matter how small group of people. You can create app that is really good at finding just McDonalds restaurants in your area, for example, but if nobody really needs it it will not matter.



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