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It's not in the bag yet

When Murdch originally bought the WSJ he said he would bring the pay walls down on WSJ.com:

"(WSJ.com) is an excellent site but we charge for it, which limits it to about a million in circulation. We are studying and we expect to make that free, and instead of having a million, having 10 or 15 million people in every corner of the earth keeping up to date minute by minute with all business and economic news from around the world. We think that will attract very large sums or, relatively large sums, anyway of advertising revenue."

http://paidcontent.org/article/419-nws-dj-murdoch-we-expect-...

I'm very curious to see what convinced him to do a complete 180. It was only two years ago when he made that statement.



My guess would be a CPM somewhere around $0.15. It would appear that he was correct regarding traffic though: http://siteanalytics.compete.com/wsj.com/




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